If you’re looking to start a podcast, there’s a lot of books out there designed to help you do just that. Many of those have been written by experts and professional podcasters. They contain practical tips and knowledge that they’ve gathered over the years and are now ready to pass on to you. If you’re ready to learn from the best and learn to avoid making some of the same mistakes they make, we’ve got you covered!
We believe a good book on podcasting should deliver on at least a few qualities:
- expand your knowledge above what is obvious and intuitive
- verify and confirm what works and what is only a myth, or doesn’t work any longer
- give great case study examples helping you to transfer knowledge into action
- make you a better podcast creator
As the number of listeners keeps growing each year (check out our summary and review of podcast listeners) it is a great time
Here are 12 of the best books on podcasting!
This one is a classic, as any book in the for dummies series, it is aimed at complete beginners and doesn’t assume any prior knowledge of the podcasting world.
At the same time, as well as being a classic, it’s also a book that has been constantly updated over the years. This means that the advice it presents is fresher than ever, from finding sponsors to using social media to promote your podcast.
We enjoyed the simple, no-nonsense writing style and the conciseness of the instructions given.
It is truly crucial to understand why people listen to podcasts when creating your own. You want to create a podcast that people will listen to. That they will come back to again and again. That they will recommend to their friends and families.
Radio shows used to have the same task a few years back, before the advent of podcasting. Well, this book teaches you how to use the secrets of radio experts to create fascinating podcasts your listeners can’t get enough of.
It contains practical advice on storytelling, exclusive tips, and ways to analyze your favorite podcasts so you can emulate them too!
This clever book is one of the best books on podcasting we’ve read so far. A large part of its appeal is the fact that it comes with 15 video tutorials recorded by the author, John Lee Dumas. This one belongs to the complete beginners’ guide category.
It expects no prior knowledge of podcasting whatsoever and provides information ready to be used from day 1. Where this book really shines is in its attention to technical details.
Everything about setting up recording equipment and editing is explained in detail, leaving little doubt as to how to get started. The book mixes those more practical tips with insights by the author about how he created his successful podcast ‘Entrepreneur On Fire’.
The nice mix of how-tos and experienced-based reflections make for an easy read and a very informative one.
19 Books To Help You Start A Podcast
With the podcast industry growing by 10% to 20% every year, it’s no wonder that more and more people want to start their own show! However, starting your own podcast can be quite a daunting task, especially if you’re going it alone.
Starting a podcast takes skill and dedication as well as enough knowledge of the basics of podcasting to simply get started. That’s why we’ve decided to make your life a little bit easier and offer you a list of the bestselling books to help you grasp the starting strategies and get you on the road to launching!
1. Podcast Launch: A Step by Step Guide of How to Launch Your Podcast
John Lee Dumas is not only the Author of Podcast Launch but also the host of a top-ranked business podcast, EntrepreneurOnFire. This book will go through the entire process of starting your own podcast. John will also be discussing the more technical parts of podcasting.
Podcast Launch goes over topics such as your equipment, recording, editing, submitting to a wide variety of directories, and building your audience. You will also be reading about the actual story of how John turned his idea into a top-ranked podcast.
Read here: Podcast Launch
2. Podcasting Solutions: The Complete Guide to Podcasting
Podcasting makes it a lot easier to share your thoughts, knowledge, and opinions. Podcasting Solutions will help guide you through the toughest parts of podcasting.
Michael W. Geoghegan and Dan Klass wrote this book together to offer their wisdom and experiences. This book covers everything you’ll need to know about starting your podcast no matter the topic, whether it’s about Comedy, news, or romance.
Read here: Podcasting Solutions
3. Podcasting For Dummies
Podcasting gives you a voice, one you’ll share with people worldwide. It isn’t just for individual use but also used by businesses to promote themselves. If you’re struggling with any part of podcasting then reading this book will most definitely help.
With their step by step explanations, screenshots and examples you’ll understand it in no time. Tee Morris, the Author of Podcasting For Dummies, will teach you to launch and promote your own podcast.
Read here: Podcasting For Dummies
Book Marketing: How To Turn Your Book Into A Podcast
We are on the cusp of an explosion in audio content — but human narration takes investment and AI voices are improving all the time. If having your book narrated and turned into an audiobook is not within your current budget, why not try turning it into a podcast using speech to text technology? Makoto Tokudome walks us through how to do this using free and inexpensive tools.
Are you a self-published author? Are you looking to get your book into other mediums such as audio?
Do you wish someone would narrate your book? Wouldn't it be great to be able to turn your book chapters into podcast episodes?
Well, by using some free online tools, now you can!
I've put together this comprehensive tutorial to walk you through the process I used to turn the chapters of my book into a podcast. You can check out my example here.
In a nutshell, I used Amazon's Polly text-to-speech (TTS) service to create MP3's of my book chapters. And then used Anchor FM to create and publish the audio as podcast episodes.
How to Turn Your Podcast into a Book in Six Easy Steps
Turning the material from your podcast into a book could be a great idea! Read on to learn how …
Red lights flashed (You’ll be fired!) and all tact was fleeing the building.
How do you tell someone that their book won’t sell?
As the lowly layout artist on a project turning a podcast into a book, I had dutifully placed the head shots of each interviewee in the book and had carefully aligned each biography. I highlighted where each question had been asked and where each answer was given. Despite my best efforts, the book was… terrible.
The worst part was that the book could have been really good.
Some of the interviews unearthed great stories and some pointed advice.
The problem was that the “author” had put no effort into creating a narrative around their source material. It was a disjointed collection of interviews, transcribed verbatim from their show. There was nothing new added, no insight into the topic, no connection from one interview to the next.
I couldn’t fathom who would enjoy this book
And that’s the unvarnished truth about most “interview books.” You can’t re-purpose existing content without putting in some effort to take it from one platform to the next.
A lazy attempt to do this can tarnish your name and the brand you’ve already worked hard to create.
But, if you have a podcast already, there is great news: you are half way to a draft manuscript!
You still have to put in some effort, but it’s much less than if you started writing a book from scratch.
You have already done a lot of research on your subject. You’ve conducted dozens, if not hundreds, of interviews all centered around the subject of your podcast. And, you’ve probably spent many hundreds of hours thinking about and possibly even writing about this subject already.
- You have expertise, experience, and access to other experts.
- So, how do you take that and turn it into a profitable book?
- First, celebrate the fact that you have existing content to use and something many aspiring authors don’t have … an audience!
10 Intersections Between Podcasts, Audiobooks, and Storytelling at Large
Half of Americans have listened to an audiobook, and the same percentage have listened to a podcast according to a 2019 survey conducted by Edison Research and Triton Digital.
This was the first year that the audience for both podcasts and audiobooks reached 50% listenership.
According to the Audio Publishers Association’s press release on the research, there is a clear crossover audience between the two: 55% of audiobook listeners had also listened to a podcast in the month surveyed.
This makes sense, as both podcasts and audiobooks are auditory ways of consuming information and stories.
But beyond the numbers, I wanted to know: how else do the two industries intersect, feeding one into the other? In what ways do they amplify each other rather than simply competing for listeners? I’ve rounded up ten ways in which podcasts, audiobooks, and oral storytelling at large are interconnected, particularly now that more and more print books have an accompanying audio version published simultaneously. (Which is why, when available, I am linking directly to the audiobook version of any titles mentioned.)
I once heard a book publicist say that no one sells more books than Terry Gross, host of NPR’s Fresh Air. While yes, this program is a radio show, it is also recorded and distributed across podcast platforms. As a growing area of media, podcasts serve as an important way to spread the word about a book its author—the story about the story, if you will.
Interviews spots and mentions can be an important part of a book’s comprehensive promotional plan.
Take author Roxane Gay, for example—she’s been interviewed about her life and work on podcasts such as Sooo Many White Guys, Bitch Sesh, Filthy Public Bathroom, Queery with Cameron Esposito, and Design Matters, which I got to see taped live at On Air Fest (here’s a recap of her interview!).
2) Podcasts About Books
While some podcasts promote books to a general audience, there are also entire podcasts dedicated to discussing and recommending books. Book Riot is home to 11 such bookish podcasts.
Some dive into specific genres—For Real for nonfiction, Read or Dead for mysteries and thrillers, and the self-explanatory When in Romance, Hey YA, SFF Yeah! and Kidlit These Days—whereas others discuss book news and culture or offer custom recommendations to listeners.
Ours are certainly not the only ones, though—here are 11 more book podcasts.
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There’s also a delightful sub-genre of bookish podcasts that feature the hosts reading and discussing books together, often inviting listeners to read along with them.
One of my favorites is Harry Potter and the Sacred Text, in which two Harvard Divinity School grads guide listeners chapter by chapter through the Harry Potter series, treating it as a religious text.
In the Banging Book Club podcast (now concluded), three YouTubers read and discussed books about sex and gender. There’s also By the Book, in which the hosts read self-help books and try out the lifestyles they prescribe to find out what works.
4) Authors Starting Podcasts
Writers are storytellers, so it comes as no surprise that countless authors are starting their own podcasts. In 2018, U.S. Poet Laureate Tracy K. Smith started her daily poetry podcast The Slowdown.
Other poets are also working in the podcast space—Tommy Pico (author of IRL, Nature Poem, and Junk) co-hosts the roundtable podcast Food 4 Thot with several of his writing friends, and Franny Choi (Soft Science) and Danez Smith (Don’t Call Us Dead) co-host the VS. poetry podcast.
In April, writer Roxane Gay launched “the black feminist podcast of your dreams” called Hear to Slay for subscribers on Luminary. My personal favorite is YA novelist John Green’s The Anthropocene Reviewed, in which he “reviews facets of the human centered-planet on a five-star scale” in mini essays that braid together research and memoir.
My roommate is a big fan of Writing Excuses, a 15-minute discussion of various writing topics hosted by sci-fi/fantasy authors Dan Wells, Brandon Sanderson, and Mary Robinette Kowal, with occasional guests.
Should You Turn Your Book Into A Podcast? (Book To Podcast Part 1)
“Are you freakin’ crazy?” my annoying cat, Oscar, asked.
“What?” I stared down at him and played dumb, which fortunately comes quite easy.
“Why in the world are you creating a podcast?” Oscar continued with a flick of his tail. “You should be spending your time writing the next book.” He thinks he knows everything.
Of course Oscar-the-Annoying-Cat didn’t say those words out loud–I’m not that crazy. But I know he was thinking it. I could tell by the look in his eyes. That stare meant only one thing: he thought turning my book into a podcast was a dumb idea. Or, he wanted me to feed him for the thirteenth time today. And it’s 8:43 in the morning.
I’m taking the plunge. I’m turning my new book 15 Secrets Successful People Know About Time Management and I’m going to turn it into a podcast. Why would I do such a crazy thing? Shouldn’t I spend my time just writing the next book?
What’s A Podcast?
Best 7 Books on Podcasting for 2020
- Podcasting has steadily been making its way into the mainstream as the Netflix-style equivalent for audio.
- More people around the world are listening to podcasts than ever before in history.
- In fact, according to Convince and Convert, 47 million Americans listen to podcasts WEEKLY.
- Not only are we seeing 10-20% growth year over year for the industry as a whole, but also, it’s a well-document fact that the majority of listeners (about 85%) will stick around until the end of a show.
Right now is the BEST time to start a podcast.
You’ll be joining a soaring wave that’s already re-defining how consumers access entertaining and educational content.
The only problem is… there’s a lot of preparation that goes into a new show.
You need to figure out:
- The right equipment to use
- Which microphone(s) work well
- How to get traffic and downloads
- The easiest way to host the show
- Where to find guests
- And much more…
But – don’t worry!
The library of educational content out there in podcast is growing. You don’t have to figure it all out yourself.
You can lean on the expertise of other podcasters out there who are sharing what they’ve done to make their show a success.
This list of the best books on podcasting is going to get you started quickly so that you can launch your show with a bang!
1. Podcasting for Dummies
There are a lot of outdated books out there on podcasting that don’t take into account new technology or marketing strategies that are working today.
Podcasting for Dummies is a great introductory guide on the subject of podcasting. You will learn how to set up your show, what equipment is out there, how to improve your voice, and more.
You can think of this as a textbook resource that you can reference at later dates in time.
If you’ve bought other books under the “for dummies” brand, then you know what to expect. It was written by Tee Morris and Chuck Tomasi.
2. Podcasting for Beginners: Start, Grow and Monetize Your Podcast
This easy-to-read guide will show you how to start, grow, and monetize your podcast. I wrote it from my own REAL experience growing a show to more than 150,000 downloads!
When I started my podcast, I was 24 years old, completely clueless about audio editing, and a painfully introverted public speaker. I was very, very meek.
I had no idea what I was doing, and it showed. They were horrible! I must have bored my early listeners to tears!
Podcasts: How they sell books and how to start one of your own
Everybody listens to podcasts, but do they sell books?
by Allison Tait
Podcasts. It seems as though everyone is talking about them, listening to them and starting one. But should you?
Australian author Allison Tait is the co-host of the popular So You Want To Be A Writer podcast. She’s a multi-genre writer with 25+ years experience across multiple facets of writing and publishing.
Author Allison Tait
- She’s also written the bestselling middle-grade epic adventure series The Mapmaker Chronicles, recently published in the US.
- In this post, Allison gives us the ins and outs, and pros and cons of starting your own podcast, as well as tips for securing interviews on other people’s podcasts.
- Mostly, though, she looks at the big question: will a podcast help you sell books?
5 things you need to know before you start a podcast
- A podcast takes time – a lot of time
- Consistency is everything
- A podcast is a marathon, not a sprint
- Never forget who you’re talking to
- Building an audience takes time – a lot of time
How to get started
The number one piece of advice that writers always give when asked for their number one piece of advice is: read.
It might make you roll your eyes, but it often amazes me how many aspiring authors I know who don’t actually read books.
If you don’t know what else is out there, how can you ever hope to know if what you’re doing is up to scratch, on target or individual enough to stand out in a crowded market?
The same is true of podcasting.
The best thing to do if you’re considering starting a podcast is to listen to a whole bunch of podcasts. (Here are 20 to get you started.)
What kind of podcast will you do?
Elizabeth Gilbert’s Magic Lessons focuses on creativity. The Creative Penn has an indie publishing slant. So You Want To Be A Writer is aimed squarely at aspiring writers. The Taylor Stevens Show is very much an author podcast, focusing on writing craft and publishing.
When you’re considering the direction of your podcast it helps to keep one important question in the back of your mind:
Why are you doing this podcast?
If your only answer to that is ‘to sell more books’ and you plan to only discuss your own books on the podcast, you might want to reconsider at this point. A successful podcast is one that people will subscribe to so that they never miss an episode.
How many people (apart from your mum) will sign up to listen to you talk only about your books?
Answer: not many (hi mum!).
So you need to look beyond ‘sell more books’ as a good reason to start a podcast.
What format will your podcasts take?
Content Calendars: Plan Your Podcast As If Writing a Book — Sarah Mikutel
Most podcasters quit after less than 10 episodes. Why? Because podcasting has a lot of moving parts. We’re recording, interviewing, editing, publishing, promoting one episode and all of a sudden it’s time for the next one, and the hamster wheel feeling creeps up.
But, we can overcome this overwhelm and maintain control of our shows by planning ahead.
Step 1 Make time for editorial planning
Block off an hour on your calendar for content/editorial planning. We all know that planning for success makes sense, but if we don’t book specific time to get ourselves organized, we push it off. This upfront work will save your sanity later.
Step 2 Brainstorm episode ideas
Spend 15 minutes writing episode ideas for your podcast. At least enough for four months worth of content, try for the year.
Imagine you’re writing a book related to your podcast. On a piece of paper, write your podcast title and category in the center. Next, draw lines radiating out from the center, and write down the chapters that need to be included in the book. These are your podcast themes.
Then, for each theme, create offshoots that are episode ideas. Don’t censor yourself or over think things — write down whatever comes into your mind; you can make changes later.
Think about your ideal listener. Where are they right now in life and how can you take them to the next level? Write whatever comes to mind without overthinking.
Also consider important dates. Do you have any product launches planned that you need special content for? Are there any holidays or seasonal themes you want to cover?
Step 3 Validate your content ideas
Once you have your list of episodes, validate your ideas and come up with even more by finding out what your ideal listener is searching for online.